RUNFORYOURLIFE wins 2012 Hilltop Hoods Initiative

Friday, 30 March 2012

FOR IMMEDIATE RELEASE Friday, 30 March 2012

RUNFORYOURLIFE wins 2012 Hilltop Hoods Initiative

Emerging Hip Hop group RUNFORYOURLIFE has been announced as the winner of the Hilltop Hoods Initiative for 2012.  With the support of the Hilltop Hoods and the Australian Performing Right Association (APRA|AMCOS), RUNFORYOURLIFE has won a kick-start to their career, with $10,000 going towards the release and promotion of their first solo album.

MC Suffa of Hilltop Hoods said, “Thanks to APRA and our judging team Hau, Raph, Nish and Ran-Dee, they do a great job every year. Congratulations to the Hip Hop/Soul collective RUNFORYOURLIFE, they make some great music and are very deserving recipients."

As part of the prize package, RUNFORYOURLIFE will also receive valuable legal advice courtesy of David Vodicka and Media Arts lawyers and also receive a Shure microphone prize pack.

“Emerging artists deserve every opportunity to make their mark and develop their career,” APRA|AMCOS Director of Membership Milly Petriella said. “We are proud to partner with the Hilltop Hoods to offer Australian Hip Hop artists the chance to win this wonderful initiative.”

RUNFORYOURLIFE is a two-year-old musical collective of electronic hip hop soul proportions that showcases an evolving roster of some of Australia’s finest underground soul singers & MC’s. To hear more from RUNFORYOURLIFE head to:

About The Hilltop Hoods Initiative
The Hilltop Hoods Initiative provides one emerging Australian Hip Hop artist or group a career-starting opportunity - $10,000 to release and promote an album, plus legal advice and a Shure Microphone Prize Pack.

Proudly presented by Hilltop Hoods and APRA, the initiative is open to emerging Hip Hop artists or groups who have not released an album professionally/commercially. Hand-picked by The Hilltop Hoods, the 2011 judging panel featured some of Australia’s most influential Hip Hop figures: Hau (ACT) - Artist (Koolism) and triple j presenter (The Hip Hop Show); Nish (SA) - Graffiti Artist and Community Worker; Ran-Dee (NSW) - Manager (Def Wish Cast, Dialectrix, Alphamama), Booking Agent and Promoter; and Raph (VIC) - Artist, Clothing Label Owner (Blank Clothing) and Author (Behind The Beat), Proprietor (Beatbox Kitchen).

Notes for Editors

APRA|AMCOS Communications | (02) 9935 7900 |  |

APRA|AMCOS work to ensure that songwriters, composers and music publishers are rewarded whenever and wherever their musical works are played, performed or reproduced. We also help Australian & New Zealand music consumers get access to the world’s musical repertoire.

Australasian Performing Right Association Limited (APRA) was established in 1926 and now administers the performing and communication rights of 65,000+ composer, songwriter and music publisher members in Australia and New Zealand. Public performances of music include music used in pubs, clubs, fitness centres, shops, cinemas, festivals, whether performed live, on CDs or played on the radio or television. Communication of music covers music used for music on hold, music accessed over the internet or used by television or radio broadcasters.

Australasian Mechanical Copyright Owners Society Limited (AMCOS) collects and distributes mechanical royalties for the reproduction of its 7,600+ members’ musical works for many different purposes. These include the manufacture of CDs, music videos and DVDs, digital downloads and the sale of mobile phone ringtones, the use of production music and the making of radio and television programmes. Since 1997, APRA has managed the day-to-day operations of the AMCOS business.